The Complete Guide To Partnership Marketing Course

..And plenty of up to date examples!
Requirements
Basic Marketing Knowledge
Basic Digital Marketing Knowledge
Desire to Learn About Partnerships
Description
Are you just starting out in marketing partnerships Or perhaps planning new marketing collaborations in your own business Then this course is for you!It is the only recognised course out there on Partnership Marketing - when two or more companies partner up to promote each other to their customers. A marketing technique that is growing hugely in popularity both in the US and Europe. Businesses are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb and American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.I have been working in co-marketing and affiliation for over 12 years, with a wealth of experience in UK start-ups, all the way to FTSE 100 companies. I have lectured at live events, written for some of the biggest U.K. Marketing publications such as EConsultancy and PerformanceIN.In this course I aim to teach you everything about marketing partnerships - The 10 types of Partnership MarketingLocating and choosing the right partnersHow to plan and create a co-marketing campaignHow to track and analyse a collaboration....And all with a whole host of up to date examples!If you want to get ahead in partnerships then this is the course for you!

Overview

Section 1: Introduction to this course

Lecture 1 Welcome to this course

Lecture 2 What will you get out of this course

Section 2: Understanding Partnership Marketing

Lecture 3 What is Partnership Marketing

Lecture 4 Benefits of Partnership Marketing

Lecture 5 How it fits into your business

Lecture 6 Job Description Example

Section 3: Types of Partnership Marketing

Lecture 7 The 10 Types of Partnership Marketing; 1-3

Lecture 8 The 10 Types of Partnership Marketing; 4-7

Lecture 9 The 10 Types of Partnership Marketing; 8-10

Section 4: Deciding your Partnership Objectives & KPI's

Lecture 10 The 6 Partnership Objectives; 1-3

Lecture 11 The 6 Partnership Objectives; 4-6

Section 5: Utilising your Assets

Lecture 12 Creating an Asset Audit

Lecture 13 Exchange or Sell your Assets

Lecture 14 The Asset Portfolio

Section 6: Deciding your Partners

Lecture 15 Finding New Partners

Lecture 16 Deciding the right partner brand

Section 7: Partner Relations

Lecture 17 Fog Strong Partner Relations

Lecture 18 The Partnership Agreement Contract

Lecture 19 Non-Disclosure Agreements (NDA)

Lecture 20 Agreeing Campaign Elements & Guidelines

Lecture 21 Mutual Terms & Conditions

Section 8: Partnership Strategy & Planning

Lecture 22 Deciding Key Tactics

Lecture 23 Establishing the Exclusivity

Lecture 24 Integrated Partnerships

Lecture 25 Tracking

Lecture 26 Creating Campaign Briefs & Road-Maps

Lecture 27 Forecasting, CPA & ROI

Section 9: Launching your Campaign & Go-Live

Lecture 28 Utilising Social Media & Other Departments

Lecture 29 Utilising Influencers

Lecture 30 In-Campaign Analysis & Optimisation

Section 10: Partnership Campaign Results & Analysis

Lecture 31 Was the Campaign a Success

Lecture 32 Analysing Campaign Results

Lecture 33 Long Term Decisions

Section 11: Course Summary

Lecture 34 The 6 Key Takeaways

Lecture 35 Glossary of Partnership Marketing Terms

Lecture 36 References & Disclaimer

New to Partnership Marketing,Looking to start partnerships in your own business,Looking to improve your existing knowledge,Looking to enhance your Digital Marketing skills

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