Advanced Google Ads Training: Master Strategies & Techniques

Module based + Heaps of Resources!

What you'll learn
Google Ads Campaign Expents: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilise Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign
Requirements
Able to setup your own Google Ads account
Be confident navigating Google Ads accounts
Basic exposure to excel filtering & pivot tables
Description
Last Update - September 2022 the course has undergone a full update.A top rated Google Ads course dedicated to teaching advanced strats & practice! 16 Modules, 70+ videos and over 6 hours worth of advanced Google Ads training. From the theory all the way through to hands on practice, take your Google Ads skills to the next level.5,400 students have now taken the course!Course Overview:The course is designed for Google Ads practitioners that already have some knowledge in setting up and running Google Ads accounts. The course explores advanced techniques and ideas that I have picked up and developed over 13 years running Google Ads campaigns for small to large clients. I explain the concept behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. I've also now included access to a propriety Google Ads analysis tool that I've built which using ML and regression modelling to help you analyze, predict & forecast performance in your Google Ads accountAdded Bonus: All students also receive a 30% discount on all products our digital marketing marketplace 'byMarketers'What Students Are saying:Nitesh (August, 2022) wrote:"Great course, excellent content, amazing learning!!"Andrei Stoiakin (April, 2022) wrote:"Plenty of useful details. The course I've been looking up for a long ."Nirav Gokani (Jan, 2022) wrote:"Got to learn so many new things. I would definitely try some of the new tricks which could be helpful in driving traffic and conversions."Dayne Frew (July, 2021) wrote:"Learnt a heap of new skills for running Ads. Great course, highly recommend."Jordan Meyers (July, 2021) wrote:"Thank you so much for the course. The course is straightforward and to the point. There's not a lot of fluff. Everything is practical as far as advice. It isn't for novices, which I like. It is really hard to find any SEM courses that doesn't cater to an introductory level. I usually have to look at Udemy for this because LinkedIn Learning is usually very bner level. Even then, I find that a lot of courses just cover the basics with a few intermediary modules. This course gives users suggestions they might not have thought of or noticed. Appreciate the insights."Maryanne Evans (October, 2020) wrote:"Yes. It's advertised correctly and absolutely perfect! Love it so far. Certainly will buy more courses from Mark Meyerson."Nick McHugh (October, 2020) wrote:"Great course, well paced with good resources to back up the lecture content."Tyler Howard (September, 2020) wrote:"Very good content and instructor, the advanced knowledge in here definitely surpasses the trying offered in Google Skillshop. Excited to put the scripts into practice on some of my ad accounts"Josh (September 2020) wrote: "Great course! Gets into specific examples and responds to questions promptly"Ashleigh Effinger (August, 2020) wrote:"Mark and his course are "the truth" no fluff! 98% of the competition is definitely NOT employing more than 2 or 3 of these advanced strats let alone ALL of them! This course has far EXCEEDED my expectations! I have been looking EVERYWHERE for REAL advanced Google Ads strats that are current and I found a very short detailed eBook with a few very solid strats. I was so impressed that I reached out to Mark personally via email and that lead me here to his course packed with even more advanced strats! Take this course it is worth it's weight in gold!"Laura Manenti (August 2020) wrote:"Really useful, clear and something handy to easily put in practice. I liked also that you were showing in practice how to apply the concepts explained."Malvika Jain (29th March, 2020) wrote:"Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things mentioned here, and trying other courses by this instructor. The GA part was great."Erdjan Remziev (29th Jan, 2020) wrote:"He absolutely amazed me by the knowledge he has. I expected that course to be " The usual HOW TO " But its actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc... You will explore a lot of advanced secrets even if you've been handling ads for a long , like me. Thank that's really advanced course."More About the Course:The course covers specialised Ad reports like the organic & paid interaction report, remarketing strategy, machine learning functionality, competitor research, Google Analytics and so much more. Another module contains a free Google Sheets template which automates budget tracking for multiple accounts. Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts. It is also gives results as to spend per day to meet monthly planned budgets.I've also included a 30 minute Google Ads Audit, which takes you through step-by-step inside Google Ads from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts. I have completed 100's of Audits, I use this experience to show you common pitfalls and things you should be looking for. The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness. I will also be adding more modules into the course with as I record them. I hope you enjoy the courses!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Testing Ad Concepts

Lecture 2 Introduction to Ad Concepts

Lecture 3 Example Ad Concepts

Lecture 4 Label Setup

Lecture 5 Label Setup - Updates

Lecture 6 Reporting on Ad Concepts

Section 3: Budget Optimize Tool: Regression modelling to Optimize CPA & ROI

Lecture 7 Budget Optimizer: Introduction & Overview

Lecture 8 Import Google Ads data

Lecture 9 Campaign Analysis

Lecture 10 4 Ways to use Budget Optimize

Lecture 11 Other factors

Section 4: Google Ads Paid & Organic Interaction Report

Lecture 12 Understanding the usefulness of this report

Lecture 13 Linking Google Ads with Search Console

Lecture 14 Excel Report Setup & Pivot

Lecture 15 Identifying Google Ads & SEO Search Term Opportunities

Lecture 16 CTR Interaction between SEO & SEM

Section 5: GeoLocal Campaigns - Double Campaign Structure

Lecture 17 The theory behind the double campaign

Lecture 18 A practical example inside Google Ads

Lecture 19 Geolocal campaign updates.

Section 6: Google Ads Campaign Expents

Lecture 20 Introduction to Google Ads Expents

Lecture 21 Example expent Ideas for use

Lecture 22 Draft & Expent Setup

Lecture 23 Report analysis & explanation of symbols

Lecture 24 Ad Variations

Section 7: Automate Budgeting for Multiple Ad Accounts

Lecture 25 Introduction to the Google Spreedsheet template

Lecture 26 Data Inputs

Lecture 27 Reading the sheet output

Section 8: Google Ads Audit

Lecture 28 Audit Overview

Lecture 29 Auditing the Account Structure

Lecture 30 Campaign Settings

Lecture 31 Auditing on the AdGroup Level

Lecture 32 Auditing the AdGroup - updates

Lecture 33 Other Things to look for in an Audit

Section 9: Remarketing Strategy & Implementation

Lecture 34 Why Remarketing Works

Lecture 35 GDN Remarketing

Lecture 36 Remarketing Lists for Search Ads (RLSA) & IF Statements

Lecture 37 Customer Match (Email Retargeting)

Lecture 38 Dynamic Remarketing

Lecture 39 Lookalike Audiences

Lecture 40 GDN Banner Sizes & Other Things to Consider

Lecture 41 Audience List Sharing

Lecture 42 Remarketing with Events

Section 10: Artificial Intelligence & Machine Learning

Lecture 43 What is AI & ML

Lecture 44 Auto Rotate for Budgets & Ads

Lecture 45 Dynamic Search Ads

Lecture 46 Smart Bidding Strats

Lecture 47 Smart Bidding - Updates

Lecture 48 Lookalike Audiences

Lecture 49 Data Driven Attribution Models

Lecture 50 Data Driven Models - Update

Section 11: Dynamic Ad Customisers

Lecture 51 Introduction to Ad Customisers

Lecture 52 Advantages & Example Uses

Lecture 53 Setting up the Business Data Feed

Lecture 54 Best Practice for Ads

Section 12: Google Analytics for Google Ads

Lecture 55 The Advantages of linking Google Ads with GA

Lecture 56 Linking GA & Google Ads

Lecture 57 Google Ads Reports in GA

Lecture 58 GA Conversion Tracking & Goal Setup

Lecture 59 Remarketing Snts in GA

Lecture 60 Attribution Models in Google Analytics

Section 13: Using Scripts

Lecture 61 Introduction to Google Ads Scripts

Lecture 62 404 Link Checker Script

Lecture 63 Expent Results Script

Lecture 64 Google Ads Audit Script

Section 14: Google Ads Editor

Lecture 65 Introduction and advantages of Google Ads Editor over the online interface

Lecture 66 Example Uses for Google Ads Editor

Lecture 67 Google Ads Editor - what you can't do

Lecture 68 Google Ads Editor - Updates

Section 15: Competitor Research Tools

Lecture 69 Auction Insights displayed graphically

Lecture 70 Auction Insights in Data Studio - Easier Option

Lecture 71 3rd Party Competitor Research Tools - SEMrush

Section 16: Landing Page Software

Lecture 72 Why Use Landing Page Software

Lecture 73 Unbounce Walk-through

Lecture 74 Tracking integration for landing pages

Google Ads users looking to advance their knowledge

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