Learn Google Ads: Search Marketing Course

Extremely robust overview of Paid Search Marketing with Google Ads

What you'll learn
Basic understanding of Google Ads
How to build a Search Campaign in Google Ads
Understanding Key Metrics
Understanding how to structure and optimize your account for stronger results

Requirements
No prior Digital Marketing experience needed.

Description
Whether you are brand new to Paid Search or looking to add to your existing knowledge base, this course provides a deep dive into everything you would need to understand to get started with paid campaigns on Google Ads and drive stellar results! Course content derived from 10+ years of elite level digital marketing execution driving massive results for some of the world's biggest companies.
Learn how to crush it in Google Search like a real pro with modules like - What is Paid Search?, marketing funnels, keyword basics & strategies, auction dynamics, winning platforms & tools, tracking 101, campaign setup, analysis & optimization, and more. Course contains over 4 hours of content with video, audio and slide content with Matt going back and forth between the content slides and jumping directly into the Google Ads platform to show and explain concepts and strategies step by step.
Course provides great foundational knowledge relating to Google ads paid search activation and general digital marketing strategies and concepts. Matt also touches on more advanced concepts and spends a great deal of time explaining the "why" behind the strategies, which are critical for any digital marketer to understand.
Enroll today to take your Google Ads Search Marketing to the next level!

Who this course is for
Anyone looking to get a better understanding of Google Ads Search Marketing. Whether new to the field or trying to build on an existing knowledge base to scale your online business.

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