Learn Paid Social: Facebook & Instagram Ads

Extremely robust overview of Paid Social Marketing on Facebook & Instagram ads

What you'll learn
Basic understanding of Facebook & Instagram Ads
How to build a paid campaign in Facebook Ads Manager
Understanding key metrics
Understanding how to structure and optimize your account for stronger results
Understand the "why" behind key components of Paid Social Strategy

Requirements
No prior Social Media or Digital Marketing experience needed.

Description
Whether you are brand new to Paid Social marketing or if you are just looking to add to your existing knowledge base, this course provides a deep dive into everything you would need to understand to get started with paid campaigns on Facebook & Instagram Ads to drive stellar results! Course content derived from 10+ years of elite level digital marketing execution driving massive results for some of the world's biggest brands and companies.
Learn how to crush it in Facebook Ads like a real pro with modules like - What is Paid Social?, marketing funnels, audience basics & strategies, tracking 101, campaign setup, analysis & optimization, and more. Course contains over 2 hours of content with video, audio and slide content with Matt going back and forth between the content slides and jumping directly into the Facebook platform to show and explain concepts / strategies step by step.
Course provides great foundational knowledge relating to Facebook & Instagram ads activation and general digital marketing strategies and concepts. Matt also touches on more advanced concepts and spends a great deal of time explaining the "why" behind the strategies, which are critical for any digital marketer to understand.
Enroll today to take your Facebook & Instagram Marketing to the next level!

Who this course is for
Anyone looking to grow their knowledge of paid advertising on Facebook & Instagram. Whether new to the space or trying to build on an existing knowledge base.

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