Inbound Marketing Crash Course

What you'll learn
Learn what inbound marketing is and how to ace it for your own business.
Create your own content strategy and identify your target audience persona.
Understand what content you need to create to attract potential customers.
Learn how to distribute content effectively through organic and paid means.
Requirements
No experience needed! As long as you're willing to put in the work and want to learn to create a content marketing strategy and use content marketing to grow your business.
Description
Are you someone who:Want to learn to create a content marketing strategy and use content marketing to grow your business;Want to spend your money wisely and grow your business with measurable actions, but all of the free materials you can find online are super lengthy and difficult to understand;Can't seem to find any reliable benchmarks to assess, let alone base your strats on, and videos of successful clients showing off how much they have earned really isn't helping.In such case, this is the crash course for you.Access easy to understand and step-by-step materials in this course on-demand! Improve your content, increase brand awareness, and result in effective marketing for your brand. Start to create engaging pieces of content and justify your marketing efforts by attaining new content understanding, so you can build your own content strategy, social media strategy, and apply digital marketing tactics.Struggling to see good content performanceYou have build your Facebook page or your Instagram account, and it started out just fine. But it has bottlenecked. Now you have a lack of social media presence, is unable to drive website traffic, and you just don't know what went wrong.You see competitors flourishing, but you are lost in the types of content you should produce to differentiate your branding.You can't seem to tell which content works well, what metrics to track, and why some posts have succeeded.​​Most importantly, you feel like you're running around in circles not knowing what to action, and why your marketing activities aren't achieving your business goals.This can all change!STOP WASTING If free materials helped, you wouldn't be here.If all it takes is just to create a bunch of social media content, a lead-generation marketing campaign, and a sales funnel, we'd all be successful by now. What you need is a concise yet effective knowledge to understand the game. That's when you can result in actionable insights.STOP WASTING MONEYJustify your current marketing spending.Social media marketing is not just for marketers. As anyone owning a business, you should understand the rationale behind your marketing plan to justify your investment. Stop creating more blog posts, video content, and email lists without knowing what metrics to measure and what marketing goals it can attain.A concise yet effective crash course on:1. Inbound Marketing- Things you need to understand to start marketingWhat is inbound marketingWhat you need to do inbound marketingTips for acing each element in inbound marketing (social media, SEO, landing, and more)able checklist for assessing your business's inbound marketing achievements2. Content Strategy - The ways to assemble the right contentWhat is a content strategyWhat you need to do to create a content strategyTips for acing each element in creating a content strategy (targeting, pillars, key messaging platform, and more)able template for creating your 360 persona3. Content Creation - How you should create contentHow to create contentWhat you need to do to create good contentTips for fulfilling your content strategy with content (formats, copywriting, milking your assets, and more)able platform-by-platform cheatsheet to create platform-friendly content4. Content Distribution - Where to distribute your contentHow to distribute contentWhat you need to do to distribute content effectivelyTips for organic and paid social distributions (content patterns, Facebook ad buys, ROI benchmarks, and more)able step-by-step method to distribute, monitor, and assess your contentEach lecture comes with:Video Lecture - Easily digest with audio!Written Script - Copy and paste materials for reference.Graphics - Understand strat concepts at a glance.Tips PDF - Organized and easy to understand.ables - Checklists, templates, cheatsheets, and more!The key learning I wish for you to have after this crash course is that attention is key, not just some short-term conversions driven by influencers or promotional marketing campaigns. The way to build your product or service is not just by writing a blog, having a nice website, or adopting paid social. By learning how to identify your potential customers, establish your target market for your brand, and connect with them with more than just information on their demographics, you will know what content to create.Discover ways to distribute your content effectively, making them appropriate for different online-marketing channels, whether organic or paid. Remember, you do not need a marketing team, some fancy media management agency, or a large marketing budget to do this!Become your own content marketer in just 4 lectures.A complete start-to-finish guide to start creating your content strategy!

Overview

Section 1: Introduction

Lecture 1 Hey there! I'm Joyce!

Lecture 2 What is inbound marketing

Lecture 3 What is a content strategy and why do you need it

Lecture 4 How do I create good content for my target audiences

Lecture 5 Additional tips on content creation for entrepreneurs!

Lecture 6 How do I distribute my content online

Lecture 7 Congratulations! You've completed the course!

Anyone who has attempted to build a Facebook page/ Instagram account but has now bottlenecked.,Anyone who has a lack of social media presence, is unable to drive website traffic, and don't know what went wrong.,Anyone who is lost in the types of content they should produce to differentiate their branding.,Anyone who can't seem to tell which content works well, what metrics to track, and why some posts have succeeded.,Anyone who feels like they're running around in circles not knowing what to action, and why their marketing activities aren't achieving business goals.

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