Brick by Brick How Lego Rewrote the Rules of Innovation and Conquered the Global ...
06
June
2022epub | 8.05 MB | English | Isbn: 978-7508635767 | Author: David Robertson | Year: 2013
Description:
Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.
It took a new LEGO management team -- faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) -- to reinvent the innovation rule...
Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.
It took a new LEGO management team -- faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) -- to reinvent the innovation rule...
Download from RapidGator
Download from DDownload
Note:
Only Registed user can add comment, view hidden links and more, please register now
Only Registed user can add comment, view hidden links and more, please register now