Customer Relationship Management

Posted in: eBooks | By: voska89 | 30-06-2019, 13:55 | 0 Comments
30
June
2019

Customer Relationship Management
Customer Relationship Management by Ed Peelen
English | 2013 | ISBN: 0273774956 | 413 pages | PDF | 15 Mb



Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.

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